Unlocking the Power of Home Staging in 2024: Key Insights for Sellers

Are you gearing up to sell your home? If so, you're likely searching for ways to maximise its appeal to potential buyers. Enter home staging – a powerful strategy that can make all the difference in securing a fast sale at a great price.

Home staging is more than just decorating – it's about creating a captivating environment that allows buyers to envision themselves living in the space. But why does it matter, and how can you harness its potential for your own sale? Let's delve into some key insights from recent studies and reports.

1. Increased Buyer Interest: Studies show that staging can significantly boost buyer interest. In fact, 81% of buyers' agents agree that staging makes it easier for buyers to visualise the property as their future home. By showcasing your home in its best light, you can capture the attention of more potential buyers.
2. Strategic Focus Areas: When it comes to staging, focusing on key areas can yield the greatest impact. According to recent surveys, the living room tops the list as the highest priority room to stage for buyers. By strategically highlighting these areas, you can create a lasting impression that resonates with buyers.
3. Positive Impact on Home Value: One of the most compelling reasons to stage your home is its positive impact on value. Staged homes have been shown to sell for up to $40,000 over the list price on average. Additionally, staging can result in a 1% to 5% increase in the dollar value offered by buyers compared to non-staged homes.
4. Faster Sales: In today's competitive market, time is of the essence. Staged homes sell 73% faster on average compared to non-staged homes, spending just 23 days on the market versus 184 days for non-staged properties. This can save you both time and money in the long run.
5. Return on Investment: Worried about the cost of staging? Don't be. Studies show that staging is a worthwhile investment, with sellers seeing an ROI of 5% to 15% over the asking price. In fact, investing just 1.3% in staging can result in a 7.1% average over-list return.

In conclusion, home staging is a powerful tool that can help you achieve your selling goals faster and at a higher price. By strategically showcasing your home's best features and creating a compelling atmosphere, you can attract more buyers, increase offers, and expedite the sales process. So why wait? Unlock the potential of home staging and set yourself up for success in today's competitive real estate market.

 

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NATIONAL ASSOCIATION OF REALTORS®. (2024). Profile of Home Staging. Retrieved from https://cdn.NAR.realtor//sites/default/files/documents/2024-profile-of-home-staging-03-30-2024.pdf

Real Estate Staging Association®. (2021). 2021 Seller’s Market Survey. Retrieved from https://www.realestatestagingassociation.com/content.aspx?page_id=22&club_id=304550&module_id=164548

Zillow Group. (2019). Zillow Group Consumer Housing Trends Report 2019. Retrieved from https://www.zillow.com/sellers-guide/home-staging-cost/

Real Estate Staging Association. (2021). 2021 State of the Industry Benchmarking Report. Retrieved from realestatestagingassociation.com/content.aspx?page_id=22&club_id=304550&module_id=164548

International Association of Home Staging Professionals. (2022). Home Staging Industry Statistics. Retrieved from http://www.homestagingstats.com/

LCP Media. (2019, July 17). 10 Virtual Staging Statistics That Will Surprise You. Retrieved from lcpmedia.com/blog/virtual-staging-statistics

Realtor.com. (2024). How Much Does It Cost to Stage a House—And How Much Will You Gain? Retrieved from realtor.com/advice/sell/how-much-does-home-staging-cost/