Property styling, commonly known as home staging, has emerged as a game-changer in the Australian real estate market. Early indications suggest that investing in property staging could significantly enhance your sale price by as much as 7.5% to 15%, all while costing less than 1% of your property's estimated value.

 

Understanding Property Styling

Property styling involves the meticulous preparation of your home to showcase its true potential to potential buyers. Skilled property stylists focus on accentuating key features and optimising space in every room. By strategically placing furniture and accessories, stylists aim to attract your target market or a broad range of buyers, increasing the likelihood of a swift sale at the best possible price.

 

 

 

The Home Staging Process

The process of home staging typically involves six key steps

1. Proposal Details: After engaging a stylist, you'll provide project details, leading to a site visit to capture room photos and assess key factors like neighbourhood, target buyer demographics, and existing finishes.
2. Property Styling Quote: Once the scope of the project is understood, your stylist will furnish a detailed quote, possibly requiring a deposit or full payment by a specified date.
3. Contract: Upon accepting the quote, a contract is signed, outlining the rights and responsibilities of both parties involved.
4. Maintenance, Repairs, and Renovations: The staging company may coordinate necessary upkeep or enhancements to ensure your property is ready for staging, though you can opt to handle this step yourself.
5. Design and Prep: With the proposal approved and the contract signed, stylists embark on designing and preparing your home for staging, meticulously planning room layouts and décor themes.
6. Property Staging: On staging day, the stylist's team assembles furniture and accessories, transforming your space into an inviting and aesthetically pleasing environment for potential buyers.

 

Does Staging Actually Accelerate Sales?

Recent statistics affirm the effectiveness of property styling in expediting the sales process. Here's why:

• Enhanced Visualisation: Staged homes provide a tangible sense of space and lifestyle, making it easier for buyers to envision themselves living there.
• Captivating Imagery: Professionally staged properties yield visually appealing photographs, drawing more interest from potential buyers.
• Increased Sale Price: Studies reveal that staged homes command higher sale prices, offering a lucrative return on investment for sellers.
• Greater Market Appeal: Staged properties attract more offers, fostering competition among buyers and potentially leading to faster sales.
• Emotional Connection: Thoughtfully staged homes evoke an emotional response in buyers, compelling them to forge a connection with the property.

 

Cost Considerations

The cost of property styling varies based on factors like property size, location, and the extent of styling required. On average, expect to invest between $2,000 and $8,000 in staging your home. While urban properties command higher fees, regional areas offer more affordable options. DIY efforts or digital styling can reduce costs but may not deliver the same impactful results as professional staging.

 

 

Property Styling Across Australia

Here's a snapshot of property styling costs and trends across major Australian cities in 2024:

• Sydney: Boasting a thriving staging industry, Sydney properties command fees ranging from $2,000 to $8,000, with an average ROI of 10%.
• Melbourne: Melbourne's staging scene mirrors Sydney's, with similar pricing and ROI figures.
• Brisbane: Brisbane's staging market is gaining momentum, offering affordable styling solutions starting at $1,700.
• Adelaide: Adelaide's burgeoning staging industry presents an opportunity for sellers to maximise profits, with styling costs ranging from $1,800 to $2,200.
• Perth: Perth's staging fees fall between Sydney and Brisbane, averaging $2,500 for a 2-bedroom home and $6,500 for a 4-bedroom home.

 

 

In Conclusion

For property sellers, investing in professional property styling can yield significant returns, both in terms of sale price and speed. By partnering with a skilled stylist, you can elevate your property's appeal and stand out in a competitive market, ultimately achieving your selling goals with confidence.